Project Overview:

Boxfit, a leading fitness retailer, needed more than traffic—they needed their Shopify store to convert profitably. Their previous setup underperformed, with wasted ad spend and inefficient customer journeys. The challenge was to prove Shopify could deliver scale and efficiency when paired with data-driven growth strategy.

Objectives:

• Increase Gross Marketing Profit (GMP) by at least 50 %.
• Reduce overall digital marketing management costs by 30 %.
• Boost Shopify conversion rate by 40 % or more.
• Ensure Shopify infrastructure supported sustainable, profitable growth.

Scope of Work:

We re-engineered Boxfit’s Shopify storefront to enhance conversion flows, improve checkout performance, and integrate advanced analytics for precise data capture. Alongside technical optimisation, we applied GMP monitoring to marketing campaigns, ensuring every pound spent on Shopify drove measurable profit. This blend of platform improvements and strategic execution created a clear path to scalable growth.

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Campaign Execution & Marketing Rollout:

• Optimised Shopify storefront for smoother navigation and faster checkout.
• Integrated GMP tracking directly into Shopify reporting.
• Shifted ad spend to high-ROI campaigns aligned with Shopify conversion data.
• Reduced third-party management overheads by consolidating under Shopify.

Expected Outcomes:

Boxfit’s Shopify store delivered a 50 % increase in Gross Marketing Profit, a 30 % cut in management costs, and a 40 % jump in conversion rate. Customers experienced a faster, friction-free buying journey, and the brand gained confidence in its data-driven growth path.

Today, Boxfit runs on a Shopify foundation that’s not only stable but profit-focused. With stronger margins and scalable performance, Shopify has proven itself as the platform to carry the brand’s next stage of growth.