Project Overview:

Cutter & Squidge, a premium London bakery, needed their Shopify store to perform flawlessly under intense seasonal traffic. Order tagging issues and a fragile delivery-date picker risked customer trust. Our mission was to reinforce their digital infrastructure on Shopify, keeping the focus on delighting customers with every order.

Objectives:

• Guarantee 100% uptime during peak shopping events.
• Resolve order management issues within Shopify Admin.
• Enhance delivery-date accuracy and checkout flow.
• Restore customer confidence in online orders.

Scope of Work:

Audit Shopify setup and integrations.
Redesign and stabilise delivery-date picker.
Implement order-tagging automation within Shopify Admin.
Upgrade backend database and Shopify theme dependencies.
Ensure scalable performance for future seasonal spikes.

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Campaign Execution & Marketing Rollout:

• Delivered a custom Shopify date-picker app with full reliability.
• Upgraded theme and backend database to support peak traffic.
• Automated order tagging to streamline fulfilment.
• Provided last-minute support to stabilise Easter campaigns.

Expected Outcomes:

With Shopify at the core, Cutter & Squidge achieved 100% uptime during high-demand sales periods. Customers enjoyed a seamless ordering experience with accurate delivery dates, removing the frustration of failed selections.

The Shopify admin team also gained confidence with reliable order tagging and streamlined fulfilment. This stability set a benchmark for bakery e-commerce on Shopify, showing how the platform can scale smoothly under seasonal pressure.