Project Overview:

Simply Sound & Lighting, a leading audio and lighting retailer, needed to escape Magento’s limitations. Their slow, rigid platform hindered performance, conversions, and modern payment options. They required a seamless, scalable Shopify solution to elevate user experience and store efficiency.

Objectives:

• Increase site speed and reliability.
• Improve user experience and conversion rate.
• Introduce flexible payment options (e.g., finance).
• Enable effective digital marketing and store management.

Scope of Work:

Our team migrated the store architecture from Magento to Shopify, rebuilt the user experience with streamlined navigation and an improved checkout, and integrated finance options to expand purchasing flexibility. We optimised site performance to deliver faster load speeds and set up marketing channels including Google Ads, Meta Ads, and email campaigns to drive growth post-launch.

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Campaign Execution & Marketing Rollout:

• Completed full re-platforming on Shopify.
• Enhanced UX with faster page loads and improved checkout flow.
• Added finance options to increase purchasing flexibility.
• Rolled out performance-focused paid campaigns across Google and Meta.
• Email marketing reactivation post-launch.

Expected Outcomes:

Post-launch, Simply Sound & Lighting saw a 180% increase in revenue, 50% faster site load, and a 40% uplift in conversion rate. Customers experienced smoother browsing, faster buying, and more flexible payments.

The brand now operates on a scalable, high-speed Shopify platform. Marketing efforts perform more effectively, and overall user satisfaction has surged—setting a new standard for performance in their category.