#automation software

Articles tagged automation software

Buying Guides

Choosing a Marketing Automation Platform: Key Questions

The wrong marketing automation platform costs more than money - it costs momentum. This buyer's guide gives you the right questions to ask before you commit.

Tait Pollack · 15 Sep 2026 · 6 min read

Platform Basics

What Does Marketing Automation Actually Do?

Marketing automation can sound complex, but the core idea is straightforward. This guide breaks down exactly what it does and how your team can put it to work.

Tait Pollack · 18 Aug 2026 · 6 min read