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Landing Platform vs Freshdesk: a helpdesk joined to CRM
Freshdesk is a capable helpdesk, priced per agent, with AI sessions and an AI copilot billed on top. Landing gives you the inbox, live chat and help centre on the same record as your CRM, projects, email and invoices, so support never works blind.
Landing suits you if
- Your support team keeps asking sales and finance for context
- You want a bug report to become project work in one click
- You'd rather AI didn't arrive as a per-session bill
Where the helpdesk ends.
The ticket is handled well. Everything around it lives somewhere else.
Context in other tabs
The client's contract, open project and unpaid invoice sit in three other tools, so every tricky ticket starts with a hunt.
AI by the session
The AI agent includes a set number of sessions, then bills per extra 100, and the copilot is a per-agent add-on.
A dead end for real work
A change request lands in the helpdesk, then someone re-types it into the project tool and hopes the two stay in step.
Landing Platform vs Freshdesk, line by line.
On tickets, chat and the help centre Landing is level with Freshdesk. The difference is what sits beside each ticket.
| Feature | Landing Platform |  Freshdesk |
|---|---|---|
| Shared inbox for email and chat | One queue, assigned by rule, every conversation owned and timed | Included |
| Help centre | Public, client-only or internal, each on your own domain | Knowledge base included |
| Macros and assignment rules | Saved replies and routing by rule | Included |
| SLAs | First-reply and resolution targets by queue and customer, with breaches flagged before they happen | Multiple SLA policies from Pro |
| AI answers | Answers in your brand voice from your help centre, citing the articles, and hands over to a person. From a shared credit pool | Freddy AI Agent: sessions included, then billed per 100 |
| Customer history beside the ticket | Orders, deals, bookings, projects and past tickets on the same record | Ticket and contact history |
| Ticket to project work | A ticket becomes a card on the delivery board in one click, linked back | Via integrations |
| CRM and pipeline | Built in, same record | Sold separately |
| Email marketing | Campaigns and flows, which can hold a review request until the ticket is solved | Not included |
| Invoices and a client portal | Clients raise tickets from the same portal as their projects and invoices | Customer portal for tickets |
Freshdesk details reflect its publicly available plans as of 2026; check current details on its own site.
Switching is our job, not yours.
We move you over one tool a month, against success criteria we agree with you up front. You don't pay until we prove each one is ready.
We map your helpdesk
Show us your Freshdesk groups, SLAs, canned responses and solution articles. We agree what "ready" means before anything moves.
We move Freshdesk across
Tickets, contacts and companies come across with their history, articles are published to your help centre and canned responses become macros. We move your data as part of the switch.
You sign it off
Your team answers real tickets in Landing first. Billing starts only when it meets the criteria you set. Then we move the next tool.
But we already use Freshdesk.
Fair. Here are the questions teams ask us most when they're weighing it up.
Does Landing do everything our helpdesk does?
The everyday work, yes: one inbox for email and chat, macros, assignment rules, a searchable help centre and SLAs with breach alerts. What changes is the record behind the ticket, which also holds the deals, projects, orders and invoices.
Can our help centre stay on our own domain?
Yes. Run a public help centre on your domain, a client-only one behind their portal login, and an internal one for the team.
Do our customers need logins?
No. Customers write in, chat and read articles as guests, and guests are free. Clients can log in to their portal to follow tickets if you want them to.
Onboarding a new client?
Get the free client onboarding checklist so support, delivery and billing start in step.
“We were running PR, social scheduling and the rest of our marketing across half a dozen tools that never talked. Now we plan, schedule and measure from a single screen.”
Answer the ticket with the whole account in view.
Thirty minutes on your own support setup. We'll show a ticket beside its client, project and invoices, and your price.